Climbing Venture

After doing the screening process of our venture ideas. It turns out that fitness centers are a growing industry, says the IBISWorld. They were a booming industry in 2007 but profits have since slowed but any profit in the current climate of the economy is good. There wasn't a NAISC code specific to a climbing gym so we had to go with fitness center (713940). The IBISWorld also helped us to determine a location for our venture with it's segementation report. In the geographic spread there are the most fitness centers found in the South East and the least in the Rocky Mountains. So we would not put our venture either of those places because we do not want the region to be over saturated and it there could be outside factors to why there are hardly any fitness centers in a certain region. Somewhere in the middle would be a good region to locate in. Also we think our gym will be in demand because it is not a regular gym, there will be rock climbing, yoga, hot yoga, belly dance, and more ways to work out.